Perla M. Kuhn
Partner
Perla M. Kuhn
Partner
Perla M. Kuhn is an internationally recognized intellectual property attorney who has spent more than three decades helping businesses build, protect, and maximize the value of their brands in the United States and around the world. Her practice is centered on developing practical, business-driven intellectual property strategies that enable clients to protect their innovations, expand into new markets, and effectively enforce their rights on a global scale.
Perla advises clients throughout every stage of the brand lifecycle, from selecting and clearing trademarks to building and managing worldwide trademark portfolios, negotiating commercial transactions, enforcing intellectual property rights, and resolving high-stakes disputes. Her practice encompasses trademark prosecution, opposition and cancellation proceedings before the Trademark Trial and Appeal Board, federal litigation, copyright matters, licensing, unfair competition, false advertising, domain name disputes, anti-counterfeiting initiatives, and gray market enforcement.
With a practice that spans North America, Europe, Latin America, and Asia, Perla is particularly sought after by international companies seeking to establish, protect, and enforce their brands in the United States, as well as U.S. companies expanding into foreign markets. She develops comprehensive international trademark strategies, advises clients on the interplay of global intellectual property laws and treaties, and coordinates multinational filing and enforcement programs with trusted counsel throughout the world.
A recognized authority in global brand enforcement, Perla has extensive experience combating trademark infringement and counterfeiting through coordinated investigations, customs actions, and civil enforcement proceedings. She works closely with U.S. Customs and Border Protection and foreign customs authorities to intercept counterfeit and gray market goods and has directed cross-border enforcement efforts in numerous jurisdictions around the world.
Perla also serves as a trusted advisor in complex commercial transactions involving intellectual property. She regularly negotiates and drafts trademark licenses, coexistence agreements, distribution agreements, sponsorship and co-branding agreements, settlement agreements, and other arrangements that enable clients to maximize the value of their intellectual property while minimizing legal and commercial risk.
Over the course of her career, Perla has represented clients across a wide range of industries, including luxury goods, fashion, food and beverage, consumer products, pharmaceuticals, nutritional supplements, financial services, industrial manufacturing, energy, automation, technology, and consumer electronics. Her experience includes representing internationally recognized brands in federal trademark litigation, defending trade dress and infringement claims, advising multinational companies on U.S. trademark strategy, negotiating cross-border intellectual property acquisitions and distribution agreements, and protecting well-known brands before the U.S. Patent and Trademark Office and the Trademark Trial and Appeal Board.
Prior to joining GRR, Perla was a partner at an internationally recognized, full-service law firm, where she represented clients in a broad range of complex intellectual property matters. Earlier in her career, she served as Co-Chair of the Intellectual Property Department and Chair of the Trademark Group in the New York office of an international law firm, leading attorneys in the management of sophisticated domestic and international trademark matters.
Awards & Recognition.
Perla’s work has earned consistent recognition from clients and the legal profession alike. She has been named to the World Trademark Review WTR 1000 each year since 2017, where clients have praised her as “a trusted pair of hands” whose strategic advice and commitment to brand protection have been “outstanding at every point.” She has also been recognized in Who’s Who Legal: Trademarks, selected as a Top-Rated Lawyer in Intellectual Property Law by The American Lawyer, and holds Martindale-Hubbell’s AV Preeminent® rating—the organization’s highest distinction for professional excellence and ethical standards.
Affiliations.
Perla has long been recognized as a leader in the intellectual property community. She has served in numerous leadership roles with the International Trademark Association (INTA), including its Legislation and Regulation Committee, Trademark Office Practices Committee, Anti-Counterfeiting Committee, and Panel of Neutrals. She was also appointed by the U.S. Secretary of Commerce and the Office of the United States Trade Representative to the Industry Trade Advisory Committee on Intellectual Property Rights (ITAC-15), where she advised the U.S. government on international intellectual property and trade policy. In addition, she has served as Vice President and Director of the Argentine-American Chamber of Commerce and as an accredited mediator with Volunteer Lawyers for the Arts.
bio
Perla M. Kuhn is an internationally recognized intellectual property attorney who has spent more than three decades helping businesses build, protect, and maximize the value of their brands in the United States and around the world. Her practice is centered on developing practical, business-driven intellectual property strategies that enable clients to protect their innovations, expand into new markets, and effectively enforce their rights on a global scale.
Perla advises clients throughout every stage of the brand lifecycle, from selecting and clearing trademarks to building and managing worldwide trademark portfolios, negotiating commercial transactions, enforcing intellectual property rights, and resolving high-stakes disputes. Her practice encompasses trademark prosecution, opposition and cancellation proceedings before the Trademark Trial and Appeal Board, federal litigation, copyright matters, licensing, unfair competition, false advertising, domain name disputes, anti-counterfeiting initiatives, and gray market enforcement.
With a practice that spans North America, Europe, Latin America, and Asia, Perla is particularly sought after by international companies seeking to establish, protect, and enforce their brands in the United States, as well as U.S. companies expanding into foreign markets. She develops comprehensive international trademark strategies, advises clients on the interplay of global intellectual property laws and treaties, and coordinates multinational filing and enforcement programs with trusted counsel throughout the world.
A recognized authority in global brand enforcement, Perla has extensive experience combating trademark infringement and counterfeiting through coordinated investigations, customs actions, and civil enforcement proceedings. She works closely with U.S. Customs and Border Protection and foreign customs authorities to intercept counterfeit and gray market goods and has directed cross-border enforcement efforts in numerous jurisdictions around the world.
Perla also serves as a trusted advisor in complex commercial transactions involving intellectual property. She regularly negotiates and drafts trademark licenses, coexistence agreements, distribution agreements, sponsorship and co-branding agreements, settlement agreements, and other arrangements that enable clients to maximize the value of their intellectual property while minimizing legal and commercial risk.
Over the course of her career, Perla has represented clients across a wide range of industries, including luxury goods, fashion, food and beverage, consumer products, pharmaceuticals, nutritional supplements, financial services, industrial manufacturing, energy, automation, technology, and consumer electronics. Her experience includes representing internationally recognized brands in federal trademark litigation, defending trade dress and infringement claims, advising multinational companies on U.S. trademark strategy, negotiating cross-border intellectual property acquisitions and distribution agreements, and protecting well-known brands before the U.S. Patent and Trademark Office and the Trademark Trial and Appeal Board.
Prior to joining GRR, Perla was a partner at an internationally recognized, full-service law firm, where she represented clients in a broad range of complex intellectual property matters. Earlier in her career, she served as Co-Chair of the Intellectual Property Department and Chair of the Trademark Group in the New York office of an international law firm, leading attorneys in the management of sophisticated domestic and international trademark matters.
Awards & Recognition.
Perla’s work has earned consistent recognition from clients and the legal profession alike. She has been named to the World Trademark Review WTR 1000 each year since 2017, where clients have praised her as “a trusted pair of hands” whose strategic advice and commitment to brand protection have been “outstanding at every point.” She has also been recognized in Who’s Who Legal: Trademarks, selected as a Top-Rated Lawyer in Intellectual Property Law by The American Lawyer, and holds Martindale-Hubbell’s AV Preeminent® rating—the organization’s highest distinction for professional excellence and ethical standards.
Affiliations.
Perla has long been recognized as a leader in the intellectual property community. She has served in numerous leadership roles with the International Trademark Association (INTA), including its Legislation and Regulation Committee, Trademark Office Practices Committee, Anti-Counterfeiting Committee, and Panel of Neutrals. She was also appointed by the U.S. Secretary of Commerce and the Office of the United States Trade Representative to the Industry Trade Advisory Committee on Intellectual Property Rights (ITAC-15), where she advised the U.S. government on international intellectual property and trade policy. In addition, she has served as Vice President and Director of the Argentine-American Chamber of Commerce and as an accredited mediator with Volunteer Lawyers for the Arts.