Digital Advertising

We represent clients at the forefront of digital advertising, a field that has transformed advertising and marketing as we knew them before the advent of the Internet. Some of our clients offer expertise and technology to marketing professionals to assist consumer conversions. This involves intimate knowledge of users’ behavior via tracking audiences, and use of scoring to establish relevance and optimization of results. It involves targeting ad campaigns in social media and elsewhere, and on all types of devices. We represent digital agency clients who are the forefront of Internet conversations on Facebook and Twitter, as examples, driven by the marketing goals of their clients for whom they have created elaborate digital marketing campaigns. We assist clients in this space not only with their own IP portfolios, but also with the portfolios that they may be developing for corporate clients – screening trademarks worldwide for example. Representing the interests of these clients requires that we be intimately familiar with everything that happens on the Internet.