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GRR NEWS
GRR Attorneys Secure Preliminary Injunction For Watchmaker Client
Richard S. Schurin and Yuval H. Marcus successfully represented E. Gluck Corporation, the well-known watchmaker of many brands including ARMITRON and NOW, in its efforts to preliminarily enjoin an unauthorized user of its registered NOW trademark. 
 
On November 3, 2008, Judge Victor Marerro of the United States District Court for the Southern District of New York granted E. Gluck Corporation's motion to preliminarily enjoin the defendant from using the terms NOW and THE NOW WATCH in association with the sale of watches.  A copy of the decision can be found here.
GRR Attorney Presentations 
On March 26, 2009, Jeffrey M. Kaden and Diana Muller will speak on the topic "Intellectual Property and Its Application to the Real Estate Industry" as part of a CLE program presented by the Intelletcual Property Committee and Real Property Section of the Westchester County Bar Association.  The program will be held at 1133 Westchester Avenue in White Plains from 6-8 p.m.  Register here.  The program was presented on February 10 as a CLE at the Manhattan offices of the law firm of Golenbock Eiseman Assor Bell & Peskoe LLP, and a video recording of the presentation can be found here.
 
On March 26, 2009, Yuval H. Marcus will be a panelist at the Search Engine Strategies 2009 Conference and Expo at the Hilton New York hotel in Manhattan speaking on intellectual property issues that arise in the context of search engine optimization services.  Additional details will be available here.

On May 18, 2009, Amy B. Goldsmith and Jeffrey M. Kaden will speak at the Surtex Licensing Show, to be held at the Jacob K. Javits Center.  The topics they will cover include basic intellectual property rights (patents, copyrights and trademarks) and the mechanics of licensing from the perspectives of both the owner/ licensor and the licensee/manufacturer.  More information is available here, and registration information can be found here.

On February 13, 2009, Jeffrey M. Kaden and Maris Kessel gave a presentation on the general topic of patents to the LIBRA (Long Island Business Resource Association) networking group.  Jeffrey Kaden is one of the founders of LIBRA, which meets monthly on Long Island. More information on LIBRA can be found here.
 
On December 2, 2008, Yuval H. Marcus gave a CLE presentation on the topic of the Copyright Fair Use Doctrine as one of four panelists for a CLE program entitled "What's Old is New Again -- The Re-Emergence of Copyright Law in Business" for the Westchester/Southern Connecticut Chapter of the Association of Corporate Counsel (WESFACCA).
IP LAW IN PRACTICE
Fraud in the Trademark Office -- Avoiding Cancellation of Trademark Registrations
The Trademark Office has routinely invalidated trademark registrations based on findings of fraud.  Applying a strict liability standard that does not require proof of scienter or intent to defraud, the TTAB has cancelled trademark registrations where the applicant knew or should have known that certain statements made in trademark applications or in renewal declarations were not accurate. The TTAB's fraud standard is now on appeal.  Until the appeal is decided, however, the TTAB's standard for fraud remains the law in opposition and cancellation proceedings. 
 
The following are a few strategies to minimize the risk of cancellation of trademark registrations based on fraud:
 
1.  Prior to filing a use-based trademark application, confirm that the mark is in fact in use with each and every good or service listed in the application.  To the extent that some goods/services are not in use, it may be preferable to file the application as an intent-to-use application for all of the goods/services or file two applications, one based on use, and the other, based on an intent-to-use.
 
2.  Similarly, for intent-to-use applications, before filing an application, confirm that there is a bona fide intention to use the mark for all of the goods/services listed in the application.  Further, prior to filing a Statement of Use it is important to verify that all of the goods/services listed in the Notice of Allowance are in use.  If not, do not file a Statement of Use for all of the goods/services listed or the registration that issues will be subject to cancellation based on fraud.
 
3.  Review the entire trademark portfolio to assess whether any published applications or issued registrations are vulnerable.  If so, file new applications.  For applications not yet published, file amendments to delete the goods/services that are not in use.
 
4.  Before asserting trademark registrations in an opposition or cancellation proceeding, review the file history for each registration and confirm that no false statements were made during the application process or when renewals were filed.  In particular, for registrations that contain more than one type of good or service, confirm that the mark was in use for all listed goods and services at each time that a declaration was filed.

For further information, contact Yuval H. Marcus.
IP DEVELOPMENTS
Liability for Hyperlinking Depends on Context in Which Link Appears

Jones Day v. Blockshopper LLC, 08 CV 4572 (N.D. Ill. Nov. 13, 2008).
A ruling from a federal court in Illinois indicates that whether hyperlinking to another website will give rise to liability depends on the context in which the link appears.  The case was brought by Jones Day, a law firm, against Blockshopper,  operator of a website reporting  on residential real estate transactions in Chicago.  On at least two occasions, articles reporting on real estate transactions of Jones Day associates appeared on the Blockshopper website.  The articles displayed photographs of the associates and linked to Jones Day's website without authorization.  Jones Day filed a lawsuit asserting various claims, including claims for false designation of origin and trademark infringement.  Blockshopper moved to dismiss the complaint.  The court denied the motion as to Blockshopper.  In doing so, the court explained that Jones Day's allegations that Blockshopper's activities were likely to confuse customers as to whether Jones Day was associated with or endorsed Blockshopper's website, if proven, could give rise to liability; as a result, the court permitted Jones Day's lawsuit to proceed.  According to an article on Slate.com, available here, the parties recently settled the case.

For further information, contact Marc P. Misthal.
The Federal Circuit Applies New Standard For Design Patent Infringement

Egyptian Goddess, Inc. v. Swisa, Inc., 2006-1562 (Fed. Cir. Sept. 22, 2008).
Egyptian Goddess brought an action against Swisa for infringement of its design patent which covered a rectangular, hollow nail buffer, featuring buffer surfaces on three of four sides.  Swisa's buffer, also rectangular and hollow, featured buffer surfaces on all four sides.  In affirming the district court's grant of summary judgment of non-infringement to Swisa, the Court of Appeals held that the only test for determining whether there is infringement of a design patent is the "ordinary observer" test.  The Court abandoned the "point of novelty" test as a second independent test that must be met before finding infringement of a design patent, finding that it is inconsistent with the "ordinary observer" test and not mandated by precedent.  Now, the sole test of design patent infringement is whether an ordinary observer familiar with the prior art would believe the design claimed in the patent and the design of the accused product are the same.  Using this test, the Court of Appeals affirmed the finding of non-infringement, noting that it reached the same conclusion as the district court, and for many of the same reasons. 

For further information, contact Steven Stern.
ON THE LIGHTER SIDE
Monster Cable Products, Inc. Sues Monster Mini Golf, LLC and Case Quickly Becomes A Monster Headache
This past fall, Monster Cable Products, Inc. got more than it bargained for when it sued Monster Mini Golf,  LLC, a franchisor of miniature golf businesses.   Initially, Monster Cable claimed that it needed to stop Monster Mini Golf from using the name MONSTER in order to protect its own famous MONSTER trademark.  Monster Mini Golf took their case to the public via the Internet and other media, creating enormous public relations problems for Monster Cable.  According to Monster Mini Golf, the dispute was a classic case of the big "monster" company beating up on a little guy.
 
After taking a beating in the PR war, Monster Cable agreed to both drop its lawsuit and pay Monster Mini Golf's legal bills.  In a message on its website, Monster Cable tried its best to end the case gracefully, announcing to the public that "[t]he sentiment of our customers wins over our rights to protect the brand."   This case once again proves that even if you think you are big tough monster, you better be careful who you try to push around.

For further information, contact Richard S. Schurin.
Court Enjoins Man from Using 25 Foot Missile With "VIVA VIAGRA" Printed On Side
Arye Sachs of West Babylon, New York is the proprietor of a business that sells outdoor advertising on decommissioned military equipment such as fighter jets and missiles.  Mr. Sachs apparently thought that it would be funny to use his pickup truck to tow a 25 foot decommissioned  U. S. Air Force Missile with the words VIVA VIAGRA printed on it around Manhattan to promote his business.  Mr. Sachs towed his missile through the Midtown tunnel, and made various stops throughout Manhattan, including at the headquarters of Pfizer. 
 
Pfizer, owner of the VIAGRA trademark, did not see the humor in Mr. Sach's activities.  Pfizer sued Mr. Sachs for trademark infringement, and the Court granted Pfizer a preliminary injunction prohibiting Mr. Sachs from, among other things, using or displaying the marks VIAGRA or VIVA VIAGRA on "replica or actual missiles or aircraft."  Pfizer now has a motion for summary judgment pending.
 
Putting aside the legality of using a registered trademark such as VIAGRA in such a stunt, how was Mr. Sachs able to tow a missile around Manhattan and through the Midtown tunnel without the police or Homeland Security stopping him? 

For further information, contact Richard S. Schurin.
 
Intellectual Property News Editorial Board: Richard S. Schurin (rschurin@grr.com), Marc P. Misthal (mmisthal@grr.com), Steven Stern (sstern@grr.com) and Yuval H. Marcus (ymarcus@grr.com) of Gottlieb, Rackman & Reisman, P.C.

Suggestions, questions and comments should be directed to the Editorial Board by email or telephone (212) 684-3900.

For over thirty-five years, Gottlieb, Rackman & Reisman, P.C. has provided legal advice and guidance on all aspects of patent, trademark, copyright, and unfair competition law, tailoring its counsel to the specific needs of its clients.  GRR is happy to be of assistance to you.
 
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